Matkahuolto Brand Image Concept
The starting point was aligning the visuals with Matkahuolto’s three key attributes: Rehti (Honest), Aito (Genuine), and Veikeä (Playful). Our goal was to stand out from the competition by creating a distinctive and unique look and feel. This approach guided our thinking on colors and dynamics. We aimed for a visual identity that felt authentic and real, yet dynamic and playful with a twist. In addition to concept development.
Creatives: Aleksi Koskinen, Ashur Munge
Production Company: hasan&partners
Agency: hasan&partners
Neste Sustainable Aviation Fuel
Crucial for Aviation, but Still Misunderstood
Sustainable Aviation Fuel (SAF) isn’t just a buzzword—it has the potential to cut aviation’s CO2 emissions by up to 65%, bringing us closer to net zero by 2050. But despite its importance, misconceptions persist. That’s why we created a customer story series to dive into the heart of the SAF revolution, showcasing the pioneers and innovations reshaping the industry. Working alongside Neste and leading aviation companies, such as Delta Air Lines, Airbus, ANA, we captured the momentum of this transformation and the challenges they’re tackling head-on as they prepare for a new era in aviation. I had the privilege of shaping the video storylines and guiding the execution to bring these stories to life.
Core team: Timo Huopalainen, Melle de Haan, Eva Kiviranta, Marc Stevenson & Aleksi Koskinen
Production Company: hasan&partners Agency: hasan&partners
Client: Neste
Resand Brandfilm
Turn the brand story into the mission story. Shipping virgin sand around the world, using the sand, and shipping waste sand, again, to dispose of it — that’s madness.
In collaboration with Resand, we transformed their brand narrative into a compelling mission story, emphasizing the environmental impact of sand usage and transportation. As the creative, I developed the video storyline to effectively convey this message.
Creatives: Aleksi Koskinen, Eva Kiviranta
Production Company: Filmbutik Client: Resand
Agency: hasan&partners
Plastic Free
A launch campaign for Plastic Free.
Partnering with A Plastic Planet, we launched a campaign advocating for a plastic-free future. I played a key role in crafting and executing the video storyline, ensuring the campaign’s vision was powerfully communicated.
Creatives: Aleksi Koskinen, Joseph Bayne, Marc Stevenson
Production Company: h&p Make Client: A Plastic Planet
Agency: hasan&partners
Tupla Space Expedition
Tupla is Finland’s most iconic chocolate bar brand, known for its bold tone and long-running stories of endurance and edge. Our task: refresh the brand platform and reconnect Tupla with a new generation. So we aimed higher—literally.
Instead of traditional advertising, we created an original TV format: a five-part reality series where four everyday adventurers train for and attempt to launch one of them into (nearby) space. The show aired on national television and online, combining brand storytelling with real entertainment value.
The shift from campaign thinking to serialized storytelling allowed us to build a deeper emotional connection with the audience—something that a 30-second spot could never achieve. We handled the concept, scripting, casting, art direction, and oversaw production from launch to orbit.
Case Study of Tupla:
A campaign that increased sales +20,3 %
Creatives: Ossi Honkanen & Jussi Pekkala Executive Producer: Aleksi Koskinen, Marc Stevenson Producer: Jacob Gardner Screenwriter: Hermanni Koppala Director: Jaakko Kangas DoP: Jesse Jokinen Editor: Jesse Jokela Color grading & VFX: Mika Onnela Production Company: hasan&partners content studio Client: Cloetta Agency: hasan&partners
Eeva
A campaign for a new media platform for women, Eeva.fi.
For the launch of Eeva.fi, a new media platform for women, we developed a campaign encouraging individuality and self-expression. By utilizing AI to analyze and build generalizations about how women are often perceived, we highlighted the stereotypes that the platform seeks to challenge. I contributed to the creative process and oversaw the video storyline and execution, bringing the platform’s ethos to life in a way that resonated with its audience.
Creatives: Pauline-Maria Korp, Ida Nuortie, Ayan Aden & Aleksi Koskinen
Production Company: h&p Make Client: A-Lehdet
Agency: hasan&partners
Better with less - Design Challenge
Rethinking Packaging for a Sustainable Future
The Better with Less – Design Challenge is a global initiative that calls on designers to create innovative, sustainable packaging solutions. It’s a competition that pushes boundaries, seeking ideas that balance functionality, sustainability, and aesthetics. With a spotlight on reducing environmental impact, the challenge has become a platform for showcasing groundbreaking designs that inspire change in how we package and consume products.
Collaborating with Metsä Board and a jury of renowned experts, we created a video series that highlights the creativity and dedication of the participants. These videos brought to life the stories behind the designs—capturing the bold ideas, meticulous craftsmanship, and the passion for a more sustainable future. As part of the project, I had the opportunity to craft the video storylines and oversee their execution, ensuring each story resonated with its audience and conveyed the vision of a better tomorrow.
Creatives: Joseph Bayne, Marc Stevenson & Aleksi Koskinen
Production Company: hasan&partners Client: Metsä
Agency: hasan&partners
Tupla - Seikkailun nälkään
We produced a series of films for Tupla, capturing adventurous spirits in the crisp autumn of Kuusamo, Finland. As a creative, I was involved in developing and executing the video storyline, ensuring it resonated with the brand’s dynamic image.
Creatives: Aleksi Koskinen & Niklas Nabb
Creative Director: Ossi Honkanen
Executive Producer: Marc Stevenson
Production Company: hasan&partners
Client: Cloetta
Agency: hasan&partners
K-Supermarket – Ruokamaailman Supertähdet
Simple film, simple story, but a logistic nightmare for producers to find a shooting day that fits everyone’s calendars – these chefs were so busy!
Creatives: Aleksi Koskinen & Niklas Nabb
Client Director: Reino Tikkanen
ECD: Tobias Wacker
Executive Producer: Petri Österlund
Agency Producer: Joni Hartikainen
Director: Ragnar Jansson
DoP: Hena Blomberg
Editor: Anthony Bentley
Color grading: Post Control
Sound Design: El Camino
Online: Post Control
Production Company: hasan&partners
Client: Kesko / K-Supermarket
Agency: hasan&partners
Here’s a quick glance behind the scenes!
Lotto 50 Years
This project started already 2020 and lasted until 11/2021! During that time we produced over 30 films celebrating Lotto’s (The Finnish National Lottery) 50 years anniversary. The fantastic project was created by Pume and Ande from hasan&partners and directed by Simo Liukka. You can watch all the films on Youtube.
Creatives: Kari Puumalainen, Antti Kaarto
Executive Producer: Aleksi Koskinen Producer: Henri Hämäläinen
Director: Simo Liukka DoP: Jukka Moisio Editor: Simo Liukka
Color grading: Grade One Sound Design: El Camino Online: James Post
Production Company: hasan&partners Client: Veikkaus
Agency: hasan&partners
OnePlus - True Colors Finland TVC
Here's a fun project. At least it started as such. The location was insane: A lighthouse in the middle of the sea called Kallbådan. A famous Finnish mountaineer and explorer, Veikka Gustafsson, operates the lighthouse. I'm so happy we did some filming on a RECCE day because when the actual shooting day started, a massive fog arrived and swopped away the scenery. On top of the mist, the wind got so strong that there was no lighthouse access. Eventually, we shot the film in Porkkala. Mika Onnela did a fantastic job on colour grading the film to look like one entity!
Creatives: Niklas Nabb, Miku Nemeschansky, Ossi Honkanen & Aleksi Koskinen
Executive Producer: Marc Stevenson Producer: Christopher Keravuori
Director: Aleksi Koskinen DoP: Aleksi Koskinen Editor: Santeri Enstedt
Color grading: Post Control Sound Design: el camino
Production Company: hasan&partners Client: OnePlus
Agency: hasan&partners
Kuura - brandfilm
Kuura is a next-generation textile fibre developed by Metsä Spring, made from sustainably grown Nordic wood and produced without the use of fossil fuels. We were brought in to help tell the story of its origin—both the process and the environment behind it.
Over the course of a year, we chased the essence of the Finnish winter. The weather didn’t make it easy: in 2020, winter never really came. But finally, in early 2021, the frost arrived, and we captured what we had been waiting for. The result is a film and photo series that blends raw nature with technical precision—much like the product itself.
Creatives: Joseph Bayne & Aleksi Koskinen
Executive Producer: Marc Stevenson
Producer: Christopher Keravuori
Director & DoP: Aleksi Koskinen
Edit: Aleksi Koskinen
Color grading: Post Control / Mika Onnela
VFX: Veli Creative
Music: Aleksi Koskinen
Sound design: Aksu @ el camino
Production Company: hasan&partners
Client: Metsä Spring
Agency: hasan&partners
SUUNTO - Suunto 7 Global Launch
Enjoyed so much making these films for Suunto’s latest global launch 2020. It all started with concept by “Suunto 7 - Sports and life, combined”. As a semi serious sportsman myself, it was easy to adapt and create these stories together with a fantastic team. We shot 7 days around Cape Town, SA hosted by Make Films. A huge thank goes to Mika Onnela / hasan&partners, who made a crazy final push in the post production with all the vfx, grades etc! I also took the photos, which you browse here!
Creatives: Ossi Honkanen & Aleksi Koskinen
Executive Producer: Marc Stevenson
Producer: Jacob Gardner
Director, DoP & Editor: Aleksi Koskinen
Color grading & VFX: Mika Onnela
3D: Veli Creative
Art Director: Mikko Juhola
Graphic Designer: Aleksi Vanninen
Production Company: hasan&partners
Production Service: Make Films / Leandro Righini
Client: Suunto / Jenni Riihijärvi
Agency: hasan&partners
Kauppalehti - Thought leaders
Fantastic project! Fantastic people! Inspiring content! Eventually we ended up producing 3 episodes (one even in English!), and all of them with an unique topic. Have to admit it was an enourmous edit job but result was suprisingly inspiring in all three films! The talents were just soo great! Thanks Linda, Duncan, Mikko, Mikko, Heidi and Jukka!
Watch the episodes at Youtube!
Creatives: Antti Kaarto, Riikka Rechardt & Jaakko Utter
Workshop structure and lead: Anna-Riikka Hovi & Henna Koivulehto
Executive Producer: Aleksi Koskinen
Producer: Östis Österlund
Director: Aleksi Koskinen
DoP: Aleksi Koskinen & Santeri Enstedt
Editor: Santeri Enstedt
Color grading: Aleksi Koskinen
Music: Aleksi Koskinen
Sound Design: Aksu @ el camino
Production Company: hasan&partners
Client: Kauppalehti
Agency: hasan&partners
Mikko Leisti x Heidi Jungas - 2040 aisteista koodataan uusi kieli
Mikko Leskelä x Jukka Peltoniemi - 2040 superlokaalit yhteisöt ovat globaaleja
PURMO GROUP - Comfort Delivered
Global brand renewal project for Purmo group – Leader in sustainable indoor climate comfort solutions.”
Creatives: Timi Petersen & Aleksi Koskinen
Executive Producer: Aleksi Koskinen
Producer: Christopher Keravuori
Director & DoP: Aleksi Koskinen
Editor: Pyry Pelkonen
Color grading: Mika Onnela
Production Company: hasan&partners
Agency: hasan&partners
Client: Purmo Group
Suunto 5 - Global launch
Global launch for Suunto’s new watch. “One step, one stroke, one revolution, repeat. The world around you disappears. Suunto 5 is built for these moments. It is engineered to perform with you for as long as you need it to. A compact GPS sports watch with great battery life.”
Creatives: Ossi Honkanen, Niclas Runeberg & Aleksi Koskinen
Executive Producer: Marc Stevenson
Producer: Jacob Gardner
Director & DoP: Aleksi Koskinen
Editor: Aleksi Raij
Color grading & VFX: Mika Onnela
Art Director: Mikko Juhola
Graphic Designer: Aleksi Vanninen
Production Company: hasan&partners
Production Service: Make Films / Leandro Righini
Client: Suunto / Jenni Riihijärvi
Agency: hasan&partners
Outokumpu - We are made of
A brand film for Outokumpu - stainless steel company. What is Outokumpu made of? What makes us who we are? We bring our expertise to the service of society at large, and that is realized by the capability and dedication of our people.
Creatives: Timi Petersen & Aleksi Koskinen
Executive Producer: Aleksi Koskinen
Producer: Jacob Gardner, Petri Österlund
Director & DoP: Aleksi Koskinen
Editor: Jesse Jokela
Color grading & VFX: Mika Onnela
Production Company: hasan&partners content studio
Client: Outokumpu
Agency: hasan&partners
Tupla - Double Layer
A bit story, a lot of brand. TV Campaign.
Creatives: Jussi Pekkala, Ossi Honkanen & Aleksi Koskinen
Executive Producer: Aleksi Koskinen
Producer: Jacob Gardner
Director: Santeri Enstedt, Aleksi Koskinen
DoP: Aleksi Koskinen
Editor: Santeri Enstedt
Color grading & VFX: Mika Onnela
Production Company: hasan&partners content studio
Production Service: Münchhausen
Client: Cloetta
Agency: hasan&partners
Outokumpu - Reflections
